After more than 20 years of working at the Israel Diamond Exchange as a gemologist, Limor Deutsch decided to follow her passion for design and become a Jewelry Designer.

"As a new designer, I was looking for a new language to define my jewelry. As a mother I have always felt that the jewelry world puts too much emphasis on engagements and weddings and less on what comes after-motherhood, for example.

Therefore, I decided to create a ring - Ima - (means mother in Hebrew) that would speak a language, the motherhood language.

In our world, where everything is transparent, a woman who wears my ring shares her family with the world. One glance at the ring, and immediately it becomes clear how many children she has, their gender and their birth order".